Lego Ad Analysis

 

This is my ad analysis before I corrected the mistakes I made. It is targeting parents who want their kids to be creative and think out of the box.

The ad that I have chosen is a Lego ad, specifically by the brand Legos. In 1981, Legos wanted to promote their brand in more ways than just building blocks. This specific ad shows a girl that is proud of herself with her new creation of the day. Showing that anything is possible when you have so many things to create it. There are many words in the ads, trying to convince people that legos are good for all ages and there are many things you can do with them. They are telling us: you should get legos, because it makes all kids happy.  

The little girl shown in the ad looks so happy. I know this because I have been studying nonverbal cues. She looks so proud to show her parents that she did something so different from what it was supposed to be. She is showing the world also that anything they imagine can be made, it can be fun, weird, and mostly unique to their own personal preferences. I think this ad is cute. It draws in the attention of adults in a way that most ads are unable to. If I were an adult wanting to buy my kids something, then this ad would work on me. 

The credibility for this ad would have to be the fact that the Lego brand has been around for lots and lots of years. There is a strong emotional vulnerability with this ad. It appeals to the hearts of parents who want to see their kid happy and grandparents as well. This ad is not as much for children as it is for the elderly. There is plenty of clarity in the ad. As it is an older ad, there are lots of words to describe the point they are trying to get across. They have so many detailed designs that different lego sets can make and it also includes the best ages for them.  

The words in this ad contain lots of information people would find useful. Although, these days this ad would not work. People are not interested in reading information about an ad. They want a quick convincing attention grabber, and this is not it. The Lego ad states how children feel about legos. The younger kids only build for fun because they do not know any better, while the older kids build to see a real finished product. This ad wants to show there are more creative outlets for kids who crave it. Legos can help kids use their imagination to their fullest extent. 

While older ads may not work today, this is still a beautiful ad. It shows the good, the bad, and the fun side to the Lego company. I think we need more ads like this to show people things are used for more than they think. This ad is a great example of clear, thoughtful, and thorough ads. Showing a kid having fun is such an appeal to others around the world. A smile is the same in all languages, and this ad is great at speaking to everyone.  

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